NiQuitin is the No.2 Nicotine Replacement Therapy brand in the UK (NRT) producing Patches, Lozenges, and Minis amongst others that help people quit smoking by providing therapeutic nicotine to reduce cravings.

NiQuitin are launching a new testimonial creative platform featuring real quitters that used NiQuitin. The objective of the creative is that it appeals to quitters by heroing real quitters that have successfully quit using realistic and honest language regarding how difficult it is to quit.

We are looking for a female aged 30-40 who has a child aged 6-12 and who HAS given up smoking using a NiQuitin Product.

The shoot will be in BELGIUM and is likely to be from 15th-17th September 2020 so valid passports are a necessity. Travel, accommodation and food etc is all covered by Production.

The cast we are looking for need to be:

- Real, authentic and relatable to the target audience, need to believe their story.

- Must of successfully quit smoking, and be willing to sign an agreement to say they have quit.

- Must of used a minimum of one NiQuitin product to success fully quit. Ideally they would of used Patch plus and Minis or Lozenge to match the script.

- Must not currently be smoking or vaping.

- Not a professional actor or featuring in other creatives.

- Cross regional representation with varying accents and UK representative diversity.

- Modern, mature, confident and stylish.

- Must look and sound comfortable in front of camera.

If you fit this criteria and have given up smoking using NiQuitin products, please apply. Please make sure you have at least one picture on your profile of your child. We will be obtaining a Child Performance License for the child from your local council and will need permission from their school to allow them to participate.

When you apply please give us details of your child's age and of the products you used to quit smoking (which products, when etc).

Please see the below payment rates if you are successful in this casting process. Please note, there is NO commission taken from these rates, so the rates below are the amounts you'll be paid.

Day Rate is £400 per day (adult) and £300 per day (child).
Travel days are £200 per day (adult) and £150 per day (child).
Usage is £2,500 (adult) and £1,500 (child).

Usage is:

UK - TV, OOH, digital, in-store and PR for a minimum of 2-3years.
Rest of Europe – Digital and POS for a minimum of 2 years.
Testimonial will be required for TV advert, stills, videos and unscripted interview.

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Details

  • Location: Shoot in Belgium (Expenses Covered)
  • Payment: See Breakdown
    Check Commission Rates
  • Job category: TVC
  • Age: Mum 30-40 & Child 6-12
  • Shoot Date: 15/09/2020
  • Posted: N/A

How To Apply

  • Deadline 15/09/2020


This is an open posting

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