Looking for People aged 45-60 with between 1k-10k followers that wear glasses for campaign for a leading optical brand.

We're looking for authentic, engaging content creators and nano-influencers to take part in a social-first commercial campaign for a leading optical brand.

This is a genuine first-time contact lens experience, captured naturally from home.

WHO WE'RE LOOKING FOR

We're seeking approximately  people who meet the following criteria:

• Aged 45–59
• Regularly wear prescription glasses
• Have never worn contact lenses, or tried them years ago but didn't get on with them
• Have an active social media following of 1,000–10,000 followers
• Comfortable filming themselves at home
• Warm, likeable personalities with natural charisma
• Confident speaking to camera
• Strong storytellers
• Funny, authentic and relatable
• A range of genders, ethnicities, regional accents and lifestyles are encouraged to apply

Comedy creators and creators who regularly produce lifestyle or relatable content are especially welcome.

THE PROJECT

Participants will document their genuine experience of trying contact lenses for the first time (or the first time in many years).

The content will be self-shot at home using your own phone, creating an authentic, unscripted reaction.

No acting experience is required—we're looking for real people and real reactions.

IMPORTANT DATES

20–23 August

• Visit your local participating optician for an eye examination and contact lens fitting.

27–30 August

• Self-film your first contact lens experience at home.

Early September (TBC)

• Selected creators may also be invited to take part in a stills shoot.

WHAT WE NEED TO APPLY

• Confirmation that you:
• wear glasses
• have never worn contact lenses (or haven't worn them successfully for many years)

Applications will initially be reviewed via your social media profile before selected applicants are invited to submit a self-tape.

• Fees will be discussed directly with successful applicants